Modern Account Structure
Our Modern Approach to Google Ads Account Structure
Remember the days when campaigns were split by device, smart bidding was a distant dream, and managing keyword-level bids and single keyword ad groups was the gold standard? We sure do. As former Google Product Specialists with a combined 20 years of experience, we've seen the evolution of search behaviour and Google Ads firsthand. Today, everything is different, and so is our approach to account structure.
Adapting to Modern Search Behavior
Users' search behaviours have evolved dramatically, and so has Google Ads. The old practices of micromanaging every detail no longer hold the same weight. Instead, we’ve embraced a modern, context-based approach to account structure that aligns with your business goals. At Glassbox, we understand that every business is unique, and so are its goals. That's why we tailor our strategies to fit your specific needs, ensuring we capitalize on Google’s powerful automation tools.
Context-Based Structure for Business Goals
Our account structure is always rooted in your business objectives. Whether you aim to maximize profits, generate qualified leads, or drive high-volume traffic, our strategies are designed to align with these goals. By doing so, we feed Google with high-quality data that mirrors your business priorities. This means setting up the system to work towards your specific outcomes, be it profit values or qualified leads.
Harnessing the Power of Google Automation
Modern Google Ads thrives on quality data, and our account structures are built to provide just that. Here's how we do it:
Input Quality: We start with the input—feeding the system with data that’s as close to your business goals as possible. This involves precise tracking and integration of profit values, lead quality scores, and other key metrics that matter to your business.
Maximizing Volume: With the right data in place, we structure your account to maximize volume. This ensures we’re leveraging Google’s machine learning capabilities to drive as much high-quality traffic as possible within the parameters of your business objectives.
Continuous Optimization: A well-structured account allows for better optimization. With more volume and better quality data, Google’s automation tools can work more effectively, leading to improved performance and reduced margins of error.
The Benefits of a Modern Account Structure
More Volume: By aligning our structure with your business goals and leveraging Google’s automation, we can drive higher volumes of traffic that are more likely to convert.
Better Data Quality: Feeding Google with high-quality, goal-aligned data enhances its ability to optimize campaigns effectively.
Greater Optimization: With more accurate data and better performance metrics, our ability to fine-tune and optimize your campaigns is significantly improved.
Strategic Focus: Less time spent on micromanaging and more time on strategic direction. Our approach allows us to focus on the big picture—driving your business forward rather than twiddling knobs.
Why Glassbox?
At Glassbox, we’re more than just a Google Ads agency. We’re your strategic partners, leveraging our deep expertise and modern approach to drive exceptional results. Our context-based account structures are designed to deliver more volume, better data, and greater optimization, all aligned with your business goals. Let us take the complexity out of Google Ads and help your business reach new heights with a data-driven, goal-focused strategy.
Ready to see how our modern approach can transform your Google Ads campaigns? Contact us today and let’s get started on building a successful partnership.
