Doubling Conversion Value and Boosting ROI by 10% with Google Ads
Rugs.ie
A family owned and operated rug store based in Douglas, Co. Cork. They have been trading for 25+ years but have been online since 2016.
Industry
Homeware
Founded
Ireland, 1995
Growing with Glassbox since
2023
Challenge
Rugs.ie is a family owned and operated rug store based in Douglas, Co. Cork. They have been trading for 25+ years but have been online since 2016. Rugs management approached Glassbox with the objective of increasing online sales while maintaining a profitable ROI.
Solution
Glassbox restructured the account and put scripts and rules in place to label products based on historical performance, margin, value and brand. We went from one pMax campaign to multiple. The reason for this was twofold. One, to ensure that our high value/high margin products were getting sufficient share of budget and two to ensure our messaging reflected the products and landing pages we were serving against.
Impact
The impact was immediate and transformative:
100%+ increase in revenue YoY with 10%+ increase in ROAS
Rugs also noticed that they were selling more high value, high margin products as well as brands that had not seen traction with their previous set up
Testimonial
Glassbox brought new ideas and recommendations to the table which have proved very successful, enabling us to achieve a significant uplift in performance. They took the time to truly understand the business goals and needs, offering expert insight and advice.
The communication has been excellent since day one. Conor and Eoin are readily available to answer our queries, with clear and concise explanations given. Our experience in working with Glassbox has been extremely positive and we would highly recommend them.