How Choose My Car increased profits by 750%
Choose My Car is an industry leader in the car finance sector
Industry
Used Car Finance
Founded
UK, 2019
Growing with Glassbox since
2023
Challenge
ChooseMyCar had no problem generating leads, but the real issue lay in lead quality. Despite a steady influx of leads, the conversion rate from those leads to funded customers remained stagnant.
Investing more in paid search only seemed to result in more of the same—low-converting leads that didn’t translate to long-term business growth. The client’s long, volatile lead-to-sale journey was obstructing their path to better ROI.
How could we leverage Google Search to drive higher-quality leads and, ultimately, more value?
Solution
At Glassbox, we knew that solving this issue would take more than tweaking a few settings in the Google Ads account. We needed to dive deeper into the business itself.
We spent the first six months testing everything in the account—keywords, bidding strategies, ad formats—you name it, we tested it. However, the data led us to one conclusion: the solution lay beyond just campaign optimizations.
By analysing post-application data, we uncovered a clear profile of high-converting customers. Armed with these insights, we developed a strategic audience segmentation plan. This allowed us to narrow our focus to target the profiles that were most likely to convert.
Next, we broadened the keyword scope, but with a tighter focus on those more likely to drive high-value leads. By doing so, we captured higher-quality leads at lower costs, unlocking profitability in a way that hadn’t been possible before.
Impact
The impact was immediate and transformative:
Reduced ad spend by 9% while significantly increasing conversion value by 38%
Cost per lead dropped by 29%, ensuring more efficient use of the client’s budget
Leads entering the call centre were 2.5x more likely to convert, driving a 750% increase in profits.
If you’re struggling with lead quality or feel like your paid search strategy isn’t delivering the results your business deserves, let’s have a conversation. At Glassbox, we care about your bottom line and are committed to finding the solution that works for you.
